In The News
Princess Tours Celebrates National Tourism Week With New Motorcoach Designs
By Princess Tours
May 14, 2008, 08:09

Princess Tours Celebrates National Tourism Week With New Motorcoach Designs

ANCHORAGE, Alaska, May 13 /PRNewswire/ -- Princess Tours is kicking off National Tourism Week in Alaska this week with the unveiling of new exterior artwork on its motorcoaches. The coaches are the first in the industry to feature specific designs themed for the communities they serve. This is the 25th year the Travel Industry Association (TIA) has sponsored National Tourism Week to highlight the positive impact tourism has across the country.

Princess Tours' new motorcoach designs feature three different scenes showcasing the unique activities, events and visitor attractions in Anchorage, Denali Park and Fairbanks. The Anchorage coach (photo provided) includes images of urban wildlife, backpacking, flightseeing and biking.

Eight of the Princess motorcoaches serving Alaska visitors this summer were refurbished with a laminate overlay designed by Porcaro Communications of Anchorage and installed by Auto Trim Design of Fairbanks.

"Alaska is one of five states receiving the most economic impact from the cruise industry, hosting roughly 1 million of the state's 1.6 million visitors last year," said Bruce Bustamante, vice president for community and public affairs for Princess Tours. "Nationally the industry generates nearly 340,000 jobs in the U.S. and the cruise lines' direct spending on U.S. goods and services totals more than $17 billion."

"Alaskans appreciate Princess' commitment to our state and their demonstration of it with these eye-catching picturesque coaches," said Anchorage Mayor Mark Begich. "The city's strong partnership with the visitor industry benefits residents and tourists alike."

Princess Tours is the largest cruise and tour operator in Alaska, employing more than 2,000 people during the busy summer season. In addition to its fleet of deluxe motorcoaches, the company owns and operates five riverside lodge properties, ten luxury rail cars and will operate eight cruise ships in Alaska waters in 2008. Princess Tours also provides turnaround services and shore excursions for Princess ships in Alaska and offers land packages for western Canada and the Canadian Rockies that can be combined with Alaska cruises. For information, call 1-800-PRINCESS or visit http://www.princess.com/.