Personalized Travel Agency Communications

I wanted to take a moment to update you on our personalization initiatives that include you, our travel agency partner. We are pleased to offer a portfolio of customized guest communications that incorporate specific information from client travel agencies. These communications are delivered to Regent Seven Seas guests both before and after their voyages. These tools include print initiatives that wish guests a "bon voyage" upon departure, welcome them home upon return, provide information on pre- and post- cruise options and travel insurance, and even help them plan their vacations using customized brochures. These communications initiatives will all incorporate the name and contact information for the guests' agency of record, serving to strengthen the bond between Regent Seven Seas and the luxury cruise sellers. We have always worked so closely with our travel agency partners, so I am please to offer this innovative program. Our program not only provides our guests with timely, personalized information, but also strengthens the ties between us and you, our partners. Samples of these marketing vehicles can be found in the Travel Agent Center of our website, by logging in to Partner Solutions. You'll find a link to "personalized communications to your clients". While evolving all the time, our current initiatives include: Marketing Tools to Grow Business: Personalized Travel Planner - Agencies can order customized travel planners for their clients, featuring any of three destinations of choice. The planner will feature the name and phone number of the agency as a call to action. Voyages to Explore catalog - Agency clients will receive the printed version of this innovative new magazine, packed with insightful travel stories and reports, dynamic destination images, plus the latest special offers and cruise information. The catalog's cover and mailing panel will feature the name and phone number of the guest's last agency of record. Select tactical direct mail pieces - The name and phone number of a guest's last agency of record will be featured in tactical direct mail pieces. E-postcard tool - travel agents are also able to customize their e-postcard communications. Our partners can access our current e-postcards and customize it with their agency name, number, logo and copy. Under development in e-mail communications - also underway is the process where we will be including last travel agency of record in our call to action for our all communications in our email schedule. Efforts for Existing Guests: 2008 Grand Asia Pacific Shore Excursion Highlights (for clients currently booked and deposited) - this is a new Regent initiative to retain the interest in this long voyage. Guests currently booked/deposited on our Grand Asia Pacific program will receive shore excursion and land program highlights form our Director of Land Programs, Darius Mehta. Your clients are referred to you for pre-booking land programs and to our web site to reserve their shore excursions. Bon Voyage Notes - Guests booked on upcoming cruises will receive a simple postcard featuring the ship they will sail aboard prior to their voyage. The personalized postcard will include the travel agency's name and phone number. Welcome Home Notes - Upon their return, guests will receive a photo of the Regent Seven Seas ship they sailed on, accompanied by a "thank you" letter from the guest's travel agency of record and Regent Seven Seas. The notes will also feature the agency's phone number, along with the guest's loyalty tier and Seven Seas Society number. Voyage Insider books for 2008 Alaska program - This is a new Regent initiative, consisting of attractive books sent to guests once they have deposited a 2008 Alaska cruise, inviting them to upgrade their vacation in four areas: suite accommodations, air/sea program, RegentCare travel insurance, and land programs. The name and call to action of the travel agent through which the guest made the booking is featured at least once on each spread. Triggered e-mail initiatives - E-mail "reminders" to guests and travel agents promoting commissionable pre-deposit, post-deposit and pre-departure up sell opportunities. I trust you are as excited as I am about our partnership in these innovative personalized communications. As always, I welcome your comments and feedback on these or another other initiatives. Sincerely, Randall Soy, CTC Vice President of Sales Regent Seven Seas Cruises

Regent Seven Seas Cruises | 1000 Corporate Drive, Suite 500, Fort Lauderdale, Florida 33334 | Call RSSC at 866.213.4800

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